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eSports: sector is constantly growing in the betting market

eSports: sector is constantly growing in the betting market
Most operators already understand the benefits of investing in eSports content. The eSports betting audience is growing and diversifying relatively quickly.
by Academia   |   comments 0

One of the alternatives of greater visibility at the moment among bookmakers, is the eSports scene. In difficult times like the one we are experiencing, eSports brings new hope to the sports world.

According to the eSports Commercial Manager of the company Betgenius, Siim Ühtid, who spoke about the betting market focus on the eSports sector as an alternative at that moment.

“The drop in global sports coverage is a major challenge for the betting industry. ESports, however, is an area where programming remains strong and sustainable, with LAN tournaments being held online. It is therefore making up a significant portion of the professional events that suppliers and sportsbooks can cover."

Nowadays, almost everyone has a video game with an internet connection at home, this can turn any casual player into a professional. Analyzing this scenario, Ühtid released the observation:

“The sheer number of people who play video games at home in a recreational way means that customers generally have a strong understanding of the rules of the game and an appreciation of the skill needed to compete at the professional level. The widespread transmission on Twitch, YouTube and various sports bets contributes to the eSports betting appeal, making it easier to track your bet. ”

Although the sporting events have been postponed and some have been canceled, eSports remain strong, adapting so that its professionals can participate in the championships in their own homes. Due to this factor, the betting market saw benefits in embracing the modality at the moment, seeking to remain active in this period.

“Most operators already understand the benefits of investing in eSports content. The eSports betting audience is growing and diversifying relatively fast; therefore, when the traditional sports calendar is resumed, it will remain an absolutely essential part of the sports betting strategy ”- said Siim.

As we know, the eSports sector is making a breakthrough in both the market and the world. The visibility of the area has become huge and tends to grow more and more over time.  “I firmly believe that eSports can become one of the top three betting sports. The fact that you can access quality live video images anywhere in the world, at any time, is a big plus. The next step in boosting its betting appeal will be a greater focus on marketing.” - concluded Siim Ühtid.

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