After the great success of the partnership between the betting brand and the Brazilian football club, Betano decided to renew its agreement with Fluminense until 2025. The new contract between the entities will continue to grant Betano the position of master sponsor of sports betting in Fluminense.
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The Betano brand will continue to be present in Fluminense's uniforms, as well as in its advertisements and on the tricolor channel, FluTV. In addition, Betano will have access to produce several alternatives for engaging the tricolor fans and creating content.
To comment a little more on the renewal of this partnership, Mário Bittencourt, the president of Fluminense, said: “The renewal of this sponsorship contract, with two new bases, brings Betano and Fluminense even closer. Betano has stood out in the scenario for its boldness and professionalism. It is present on several fronts and always with great care.”
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Then, the president of Fluminense also took the opportunity to observe the following: “This new stage of master sponsorship is proof of the strength of the club's brand and that we honor our marketing commitments with our sponsors. Our vision is that by joining forces we will make Fluminense stronger and stronger.”
Meanwhile, Alexandre Fonseca, current Country Manager of Betano in Brazil, said that the renewal of this agreement symbolizes the commitment that the betting company has with its partners. In his speech, Fonseca highlighted: “The renewal of the sponsorship agreement is a clear demonstration of Betano's intentions towards the Brazilian market, always seeking solid and lasting partnerships. The extension of the contract with Fluminense allows for even more investments and activations with the club’s fans, further increasing the synergy between club and brand.”
It is important to say that since the first agreement between Betano and Fluminense, both entities had good results during the period. Therefore, both entities managed to generate positive experiences for Fluminense fans, including trips to watch the tricolor team games, through Betano's promotions.
In addition to being present in the mantle of Fluminense, Betano has other master sponsorship agreements in Brazil. For example, the sports betting brand sponsors the Atlético-MG club, as well as Fluminense. In addition, Betano is one of the companies that most seeks to strengthen relations with the Brazilian entertainment public.
Betano
Sports betting company Betano is part of the Kaizen Gaming group. The company's international brand is present in several markets around the world, such as Brazil, Portugal, Germany, Romania, Greece and Cyprus.
As part of ESSA, Sports Betting Integrity, Betano received three awards in 2020 at the EGR Marketing & Innovation Awards, for its investment in Responsible Gaming, Technology, Creative and High Quality Communication and Social Impact campaigns.
Betano is known for being the brand that sponsors clubs such as: Olympiacos, Sporting CP, Steaua de Bucharest, Atlético Mineiro, Fluminense, Marítimo, Sporting da Braga and Os Belenenses.
Among other functions, on its platform you can find markets for different modalities, such as casinos, electronic sports, tennis, table tennis, basketball, and of course, football.
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