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WilliamHill - Review

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New customers who register and use the promo code R30. Bet via Mobile only. Min £10 stake, win only, min odds 1/2, free bets credited as 3 X £10 (30-day expiry), free bet/player/payment method/country restrictions apply. Gamble Responsibly: 18+ age limit, All T&C apply.

Regarded as one of the industry's oldest betting giants, WilliamHill is a company that operates under a license from the Gibraltar Gambling Commission and the UK Gambling Commission. WilliamHill is also widely recognized for having one of the best sports betting sites.

William Hill has been present in the physical market since 1966 with the opening of retail stores. Already having several stores spread across the country.

In 1998 the company enters the online world as a sportsbook with a simple and intuitive website for a time when the internet was still very fresh.

More than 30 sports will be waiting for you to bet on with different betting markets for all tastes, especially on the most popular games such as football or basketball.

William Hill Welcome bonus

In this bookmaker, you can Bet £10 and get £30 in free bets when you create your account through the Academy Links.

  •  Join and create your account on William Hill;
  •  Use the promo code R30;
  •  Make your first deposit and bet, at least, £10;
  •  Receive 3 x £10 in free bets to use on your favourite sports!

Know more about the WilliamHill Welcome Bonus!

This information still requires the consultation of the complete Terms and Conditions on William Hill website. Only available for 18+. Gamble Responsible!


Exclusive advantages for WilliamHill accounts opened with the Academy:

If your WilliamHill account is opened with the Betting Academy links, you have access to more advantages:

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Sports Betting

On the front page of the website you will find the 34 available modalities and events where you can bet.

Among all sports, you can not only bet on the most popular ones, such as football, basketball or horse racing, but also on sports that are not well known in the sports betting world, such as darts, volleyball or water polo.


Currently, any bookmaker offers in-play betting so that their players can bet while watching the game in progress. This way, players can analyze and place a more careful bet.

At WilliamHill you can bet live on various sports from different competitions in the in-play area.

Daily Enhanced odds

If you are looking for better odds to improve your profits, at this bookmaker you will have daily enhanced odds on selected events available.

These odds will appear on the homepage so that they are easy to access even for new players who are getting used to the website.


In addition to the new customer promotion, WilliamHill also features daily and weekly offers for all players.
As an example, the website has Scratch of the Day where you can win immediate prizes such as free bets, boosts and exclusive offers.
Not only will you have these daily bonuses, but you will also be able to  enjoy improved odds on horse racing and other sports.

Pop-out Betslip

It is increasingly common to find a small and practical bet slip for more experienced players to add their bets and calculate everything in a simple and fast way.

WilliamHill has a Betslip Pop-out with the necessary information for each bet you wish to place. Choose the event and market you want to bet on, decide if you want to bet in single or multiples and click on “Place Bet”.



If you want to see recent results or from a specific day in a sport of your choice, WilliamHill offers an area where you can access the results you are looking for.

Not only will you be able to see how the game ended, but also how each market available for that event.

WilliamHill App

In the WilliamHill App you will find everything you that can be found in the desktop version. You can watch Betting TV with thousands of live events, use the Cashout option or access your account information.

This app is available for Android and iOS users. Anyone can install and start betting wherever they want, whenever they want.

How to install WilliamHill App on Android?

  • Access and create an account at WilliamHIll;
  • Scroll to the bottom of the page and click on the “Play Store” icon under “Our Apps”;On this page, click on “Direct Download” and authorize access to the internet;
  • Click on “Download” to download the application to your smartphone;
  • In your mobile phone settings, authorize the installation of applications from unknown sources;
  • Install the application and start betting!

How to install WilliamHill App on iOS?

For iOS users, installation is simpler:

  • Access and create an account at WilliamHIll;
  • Scroll to the bottom of the page and click on the “App Store” icon under “Our Apps”;
  • Click on the “Get” button to start the download and installation of the app on your iPhone or iPad;
  • Log in to your account and start betting!

Customer Support

If you have any questions or encounter a problem with your account, the customer service is available to help you in just one click.

WilliamHill presents a live chat with a specialized team to answer the problems and doubts of its players.

If you prefer, you can also use the platform's Twitter page to report any situation.

Features to highlight

  •  It is one of the most complete bookmakers in the world providing one of the largest sports betting offers.
  •  WilliamHill as an excellent live scores service and fast live results and stats of the games that go live. Besides that, for most of the games there is also the WHTV (William Hill TV) with free live video for their users.
  •  WilliamHill has an vast range of sports you can bet on that go from  Futebol, Tennis... to the least known UFC/MMA, Boxing, Darts, Cycling, Snooker, etc. It also has bets on Politics and TV.
Create your account here Note: these welcome promotions are subject to constant change by bookmakers, so it is essential that you inquire the current terms and conditions of each bonus on the bookmaker site. If any information written here is wrong or contrary to your experience, leave a comment or contact us so that we can update it.
Frequently asked questions

Opening an account with the Betting Academy is advantageous because the portal guarantees the best welcome bonuses offered by bookmakers, access to a free online sports betting course, and regular exclusive promotions for members.

If you don't have a WilliamHill account yet, you can create one through Betting Academy UK links and get the best WilliamHill welcome bonus of the market: £30 Bonus.